5min chapter

Newsletter Operator cover image

Ethan Brooks - Behind-The-Scenes Look At Creating Content and Community For The Hustle, Trends, and Hampton

Newsletter Operator

CHAPTER

How James Altucher's Free Newsletter Made $20 Million

Do you know how big James Altucher's business was? I know like Agora in general, but do you know his numbers? In 2020 and he told me that in 2019, the newsletter had done about $20 million. For a newsletter information business, that's huge. Yeah. People don't, they make a pay product and they're like, you're going to learn X, but there's not really an outcome there. It speaks to the need to provide value up front, especially when you're in the middle of the day. Especially within any sort of paid newsletter.

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