How Oatly used the messenger effect to become the world's most successful milk alternative
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Rebranding Oatly: From Environmental Impact to Coffee Shop Success
This chapter delves into Oatly's rebranding strategy as it enters the American market, highlighting its innovative packaging and marketing that underscore environmental benefits. It also discusses the introduction of the 'barista edition' of Oatly, catering to coffee shops and enhancing its popularity among American consumers.
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