The Six Giants of the Advertising Industry

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David Bianculli: Albert Lasker made more money than anybody else in the history of the advertising business. The book scientific advertising sold like eight or 10 million copies, and he stored it in a vault for 20 years. And then once he sold his advertising, I think he gave it away like a token like $100,000 to the people working there. For every one person that would buy a podcast, there's a thousand or a hundred that would listen to him for free. But conversion rates were higher, but you guys said this is where like a local maximum.

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