Hove: I think theyre save acquirers. Maybe not on the level of face book or gogle, but they could add that to their skill set and be as good as google or face book in buying stuff. They had a hard time with those two categories because doing groceries is hard, and it's a network of all these local perishable foods. It was hard for them. But when they got whole foods, they got it done. Hope they keep innovating at the company hove....