QA Special (E)
Akimbo: A Podcast from Seth Godin
00:00
Rethinking Advertising: The Rise of Sponsorships
This chapter explores the changing dynamics of advertising and sponsorship in media, critiquing traditional methods that prioritize interruptions. The discussion advocates for a focus on trust and meaningful connections, suggesting that sponsorship could enhance both content quality and audience engagement.
Play episode from 09:28
Transcript
