You Pay, They Have It All Paper. Ta, They Py.

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price.

This time we are focussing on the voice of the customer or VoC and discuss just how important VoC is in marketing.

And how it’s not just about listening to and engaging with your customers but also how to create surveys and then take the data and turn it into something valuable

Topics covered:

• Defining the voice of your customer
• Using VoC to shape your copy
• Digging into the raw and messy elements of customer research
• Being smart about customer surveys
• The value of VoC when done the right way
• Tips for creating more enticing customer surveys
• Filtering negative responses in order to write positive copy
• How your mental state can impact your copywriting

Resources mentioned:

• Value Proposition: What Is It And How To Create One
• Kantan
• Respondly
• Buffer
• AT&T
• Base CRM
• Conversion Excel Institute
• Hotjar
• 3 Steps to Write Copy That Converts with Joanna Wiebe
• Coursera
• Johns Hopkins University at Coursera
• Ngram analyzer
• Mechanical Turk
• TaskArmy
• Excel Pivot Tables
• Pet Doors
• Copy Hackers
• LunaMetrics blog
• Narrative Design: Craft a Story Using Conspiracy Principles

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘