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Getting started with User Story Mapping - Jeff Patton

The Product Experience

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Building a Journey Map of the Way People Work Things Today

The future is a fiction. There's no evidence there of anything until we release it, and then we can actually measure that stuff. So yes, when I'm building a journey map to really understand or unpack the way people work things today, the stuff you just mentioned is super important. On steps I'll look for frequency and duration, how many times, how often do people do these,. How long does it take, and then look for pain and rewards. If there's something that's done at a high frequency or takes a long time and has pain associated with it, that's a problem, you need to fix.

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