Is This Really the Most Effective Way to Get People to Care?

Today you’ll learn about how using a face in marketing makes people more likely to align themselves with social causes, how scientists in China have developed a pair of glasses that use ultrasound technology to measure our eyes blinking, and how cats can distinguish between speech directed at them and other humans. 

The Power of the Face 

• “The Power of Putting a Human Face on Social Causes” by Association for Psychological Science
  • https://www.psychologicalscience.org/news/releases/please-feed-me-the-power-of-putting-a-human-face-on-social-causes.html
• “Helping Fellow Beings: Anthropomorphized Social Causes and the Role of Anticipatory Guilt” by Hee-Kyung Ahn, Hae Joo Kim, and Pankaj Aggarwal (PAYWALLED)
  • https://journals.sagepub.com/doi/abs/10.1177/0956797613496823
• “Reasons Why Putting a Human Face in Your Marketing Campaign Is an Essential Strategy” by Alan Draper
  • https://www.business2community.com/marketing/reasons-why-putting-a-human-face-in-your-marketing-campaign-is-an-essential-strategy-02104065

Ultrasound Glasses 

• “New Technology Detects Eye Blinking With Ultrasound” by Melisha Yashinski
  • https://sciworthy.com/new-technology-detects-eye-blinking-with-ultrasound/
• “MEMS ultrasonic transducers for safe, low-power and portable eye-blinking monitoring” by Sheng Sun, Jianyuan Wang, Menglun Zhang, Yuan Ning, Dong Ma, Yi Yuan, Pengfei Niu, Zhicong Rong, Zhuochen Wang & Wei Pang
  • https://www.nature.com/articles/s41378-022-00396-w

Listening Cat 

• “Cat got your tongue: Cats distinguish between speech directed at them and humans” by SPRINGER NATURE
  • https://www.eurekalert.org/news-releases/968597
• “Cats can tell when speech is directed at them” By Andrei Ionescu
  • https://www.earth.com/news/cats-can-tell-when-speech-is-directed-at-them/
• “Discrimination of cat-directed speech from human-directed speech in a population of indoor companion cats (Felis catus)” by Charlotte de Mouzon et al. (PAYWALL)
  • https://link.springer.com/article/10.1007/s10071-022-01674-w

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Find episode transcripts here: https://curiosity-daily-4e53644e.simplecast.com/episodes/the-power-of-the-face-ultrasound-glasses-listening-cat

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