Trust in Identity

Trust is a two way street when you think about the concept of trust. The consumer wants to be able to hold ther money and it's secure, and they're not going to lose an identity over the process of my giving you information. Likewise, the financial institution is looking to establish trust with the consumer to better interact with him or her. Myte can create the standard that organizations can use to define trusts in this wild west where you could be taking hundreds of thousands of different signals from actually refining what those are.