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Can We Track Back to Where It Came From?
The idea is that if you can show the lineage of the products that you're buying, we're not impacting Mother Nature in a really negative way. So there's this idea of following things. Can we track things back to where they came from? Do we know what happened to them along the way? Can we document it? Yeah. And I've had customers asked specifically about this space, which is fascinating to me.