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2min chapter
227: The Art & Science of Marketing Attribution: From UTMs to Machine Learning with Lew Dawson of Momentum Consulting
The Data Stack Show
Navigating Marketing Attribution Challenges and Innovations
This chapter explores the challenges of synchronizing marketing efforts across various platforms to establish uniform marketing attribution. The discussion includes the role of synthetic events, QR codes for data tracking, and the significance of precise timestamping in multi-touch attribution models.
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