How to Create a YouTube Channel for Your Business Owners

I think it's really important too, especially when you are a business owner and you're coming into creating content. It's really understanding that you're duplicating yourself by being able to make those videos. I had a whole bunch of unlisted videos that just onboarded people to my company, but those got watch time. Just because they're unlisted doesn't mean that you don't still show up in their news feeds. Your clients are watching these. And then they go on to YouTube casually and guess what they see in the recommended section. They see your public facing video.