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313: The New Rules of SEO for Lawyers in the Age of AI (with Megan Hargroder)

The 80/20 Principle

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Navigating SEO in the Age of AI for Lawyers

This chapter explores the evolving impact of AI on SEO strategies for legal professionals, emphasizing changes in search behavior and the importance of storytelling. It highlights the significance of trust and expertise in online visibility, as well as the need to adapt content creation to meet the challenges posed by AI advancements. Additionally, it cautions against outdated practices and advocates for high-quality, engaging content that resonates with potential clients.

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