Boomers, millennials, Gen Beta: Why do we name generations?
The Decibel
00:00
Naming Generations: Origins and Impacts
This chapter explores the origins and significance of generational labels, from millennials to Gen Alpha, and the often arbitrary nature of their naming process. It highlights the cultural and marketing implications of these identities, especially following the pivotal naming shift around 2008.
Transcript
Play full episode
