
INTERVIEW: Marc and Ashley Merrill on building Riot Games and Lunya, the role of a leader during times of uncertainty, and their perspectives on how to build a business.
Idea to Startup
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Is the Business Model Sustainable?
When starting riot early on, i do think i had more thot of a naive optimism. I could relate deeply from an en user inpr perspective about how the experiece eregoing to try to deliver them would feel and how it manifest. And then your point, complementing that with a rigorous business case about if these assumptions are true, does the math work? Because, yi, no, youava vision of how something could be a great experience, but the business model won't sustain a profitablean economic model every time. So there's really no way to prove ing yourself until you'veve been battled through obstacles.
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