The Corporate Purpose Movement: Progress and Concerns

This chapter discusses the corporate purpose movement and its recent traction, highlighting the implementation of purpose statements by companies such as BlackRock, Campbell Soup, and AT&T. It explores the effectiveness and impact of these statements, the difference between overall and everyday purpose, and the role of gender in perceiving purpose. The chapter also raises concerns about the lack of constructive nature in many purpose statements and the potential long-term implications of the purpose movement.