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Audrey Arbeeny: Branding with Sound

Guy Kawasaki's Remarkable People

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Are You Saying That to Day's Apple?

Apple's sonic branding is not consistent across the board like it used to be, says Audre O'Neill. She believes that Apple has a 'crappy sonic brand' and would prefer not to work with them anymore. But she also thinks Google does a great job litleding.

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