Empowerment Through Boycotts

This chapter addresses the significance of recognizing systemic inequalities and advocating for equitable support in communities, particularly through boycotting major corporations like Target. It emphasizes the importance of shifting consumer support towards Black-owned businesses as a form of protest and financial empowerment, while addressing the complexities of consumer loyalty and activism. Personal anecdotes illustrate the emotional connections to brands and the impact of collective financial decisions on social justice movements.