Developing Unique Points of View

What is a commonly held belief in your space that you passionately disagree with? If you ask yourself that question, that's your point of view. And there's a lot of people in LinkedIn, as I've talked more and more about this, that are starting to follow my content because I have this unique point of viewthat community is measured incorrectly. The second way that you can develop unique points of view is by doing original research. But essentially we're going to 100 of our prospective customers, existing customers, and we're asking them the same 15 questions.