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S10E1: McKinsey First Round Case Interview Example (Singapore Art Museum)

Strategy Simplified

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The Profitability of a Special Exhibition Switch

The first and last week of each special exhibition are the least popular times. Each only attracting five percent of interested visitors. The remaining visitors choice of visit timing is split evenly across other weeks. Maximum capacity of the exhibition space per week is 40,000 and tickets to special exhibition sell for ten dollars.

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