How to Be a Disruptor in a Big Bank

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Knowing how to do an existing business better is key to being a disrupter. The banking industry had become very burocratic, and product innovation only came down the list. It's surprising how difficult the banks make the whole custom of journey. One of the things that was very important to us was that customer could actually get an account and through theap in a few minutes.

In this week's episode Anne Boden CEO of Starling Bank speaks to Linda Yueh about setting up her own bank. In her remarkable story Boden reveals how she broke through bureaucracy and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards in 2018, 2019 and 2020, and in doing so has triggered a new movement that is revolutionising the entire banking industry. To find out more about the book click here: https://www.amazon.co.uk/BANKING-How-I-Disrupted-Industry/dp/0241453585

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