Lisa Kogan: What advice would you have for people as they're thinking about designing their first experiment and how to go about this? Lisa Kogan: My biggest advice is something that we actually wrote about in an article on the mewse a couple weeks ago, which is that fear really, really likes to paralyze you from taking action. And so i want to throw down the coach and gauntlet with you listening on the other side, dear dear wonderful listener, to tell me what one of these six feels like the right thing for you right now that would be easy.

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