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James Cameron To Make A Non-Avatar Movie, Coke vs. Pepsi Gets The Film Treatment & More

/Film Weekly

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Box Office Blues and Surprises

This chapter examines the latest box office trends, highlighting both unexpected successes and notable failures across various films. It explores the struggles of Blumhouse Productions and the implications of shifting distribution strategies, particularly the preference for streaming over theatrical releases. Additionally, the discussion touches on Lionsgate's upcoming slate and the challenges presented by a competitive market, all while maintaining a cautiously optimistic outlook for the future.

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