Threads Success Strategies with Melissa Litchfield, Lennox Saint, Jereshia Hawk & Becky Mollenkamp
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Navigating Social Media Content Creation
This chapter explores the challenges of creating engaging social media content beyond purely business-related topics, sharing insights from personal experiences of viral posts. It emphasizes thoughtful strategies for using Threads effectively while balancing the emotional impacts of online interactions and the importance of maintaining a positive online presence.
Curious about how real business owners are leveraging Threads for growth?
In this roundtable episode, I’m joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform.
We discuss everything from engaging authentically to creating content that resonates, all while navigating the unique opportunities and challenges Threads presents.
In this episode of the podcast, we talk about:
- The diverse approaches these entrepreneurs take on Threads
- How to define success on the platform
- The balance between transparency and privacy in personal posts
- Tips for engaging effectively with your community on Threads
- Real-life examples of how Threads can drive business results
…And More!
This Episode Was Made Possible By:
Sked Social
Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals, and advanced auto-post technology that lets you post to all major platforms (including Threads!), Sked Social offers everything you need. They provide 24/7 support from real humans, and transparent, scale-friendly pricing.
Sked understands the fuss and cost involved in switching platforms, so they’re making life easier. Join Sked Social today and pay nothing until your contract with your existing provider ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_round_table_episode
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About the Guests:
Melissa Litchfield is a 36-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she’s been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic.
She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. Melissa also manages two rental properties and a new custom clothing apparel brand for babies and toddlers. She lives with her husband, who serves in the US Coast Guard, and her daughter, Madeline.
Website: http://www.litchfieldmedia.org/ FREE Ad Resource: https://litchfieldmedia.org/proven-pixel-permit LinkedIn: https://www.linkedin.com/in/melissa-litchfield/ Instagram: www.instagram.com/litchfieldmedia Facebook: www.facebook.com/litchfieldmedia Threads: www.threads.net/@litchfieldmedia YouTube: https://www.youtube.com/channel/UCZo0yDnY8j037krj0722eRw Twitter: twitter.com/litchfieldmedia Pinterest: www.pinterest.com/litchfieldmedia1 Tiktok: www.tiktok.com/@litchfieldmedia
Becky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul).
Website: https://feministfounders.co/ Podcast: https://feministfounders.co/episodes/ Instagram: https://www.instagram.com/beckymollenkamp/
Lennox Saint is the Threads Guy.
In 2021, Lenny graduated with a Juris Doctor law degree from the University of Western Australia. However, a year earlier, he became depressed, realized he hated law, and couldn’t envision a career in it. So on graduation day, he quit to start Saints Coaching — inspired by his late mum’s emphasis on quality education and her own business, Saints Clothing.
Despite investing 3,000 hours and $80,000 into a failed course, Lenny persevered. Since July 2023, he’s spent 1,500+ hours creating Threads content, building a community of over 6,000 followers.
Recognized by Buffer as one of “7 Creators on Threads to Watch,” Lenny continues his mum’s mission with Saints College, a Skool community for Threads creators, now boasting over 500 members and ranked as a Top 500 Skool group.
Threads: https://www.threads.net/@lennox_saint
Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-5 million in less than 5 years with organic marketing, a lean team, and high profit margins. She helps high-achieving, industry experts launch scaleable group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. She's dedicated to seeing more coaches leave a positive impact and creating a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth. For more information, head to jereshiahawk.com.
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/319
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