I think the creator market has gotten much more fragmented where each one of these platforms has become big enough that you could earn an amazing living as a creator and only beyond a single platform. You know, if you're making a hundred grand a year as a creator in 2012, you were killing it. Now those same, that same level of fame, people are making two, three, four million a year. And so the audience sizes have gotten way bigger and then income has gone out proportionally.

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