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Santa Cruz Level Business Is What Steve Jobs Is Calling It
Santa Cruz operation was a small company which sold a version of the Unix operating system to businesses that needed it. Santa Cruz had a tiny company and they were generating annual revenues of 160 million only selling software at high margins so again if you for Steve Jobs you want to be like you know Henry Ford then you're not going to do that but how many people would love to run a business that was doing 100 million in sales 160 million in sales at high profit margins? That just doesn't make it seem to me make much sense, he says.