Are you just getting started on TikTok shop? In this episode, we have an expert on the show giving you your first 60-day blueprint for launching on TikTok shop.
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Join us on this exciting episode as we welcome Delaney Del Mundo, VP of Account Strategy at Vendo, to explore the dynamic world of TikTok Shop. Delaney shares her expertise on crafting a successful 60-day blueprint for launching on TikTok Shop, a platform with significant potential to rival Amazon in sales. Discover how TikTok Shop not only creates demand but also enhances branded search volumes on Amazon, benefiting existing businesses. Delaney emphasizes the importance of patience and strategic planning, suggesting that TikTok Shop needs at least six months to establish a solid proof of concept.
Listen in as we discuss building robust affiliate and influencer partnerships to boost sales on TikTok Shop. We dive into strategies for launching GMV Max campaigns and constructing an effective affiliate pre-sale funnel. Discover how to utilize top-performing creatives as ads and the significance of setting optimal target ROAS. We highlight the importance of clear communication with affiliates, competitive commission rates, and tiered incentive programs. By creating leaderboards for affiliate performance, brands can foster healthy competition and learning among creators, ultimately enhancing engagement and driving sales.
Finally, we explore strategies for maximizing TikTok Shop growth through influencer collaboration and optimizing sales across various e-commerce platforms. Delaney shares insights on the nuances of TikTok Shop, including creator network effects, ad amplification, and affiliate incentives. Discover how to overcome new brands' challenges in attracting affiliates and the importance of securing initial sales to establish proof of concept. Learn about setting strategic commission rates and the potential for success with high-ticket products through proper discounts and incentives. This episode is packed with valuable strategies to help you thrive on TikTok Shop and beyond.
In episode 688 of the Serious Sellers Podcast, Bradley and Delaney discuss:
- 00:00 - TikTok Training for Sellers
- 01:30 - Strategies for Launching on TikTok Shop
- 03:18 - Driving Demand From TikTok to Amazon
- 08:09 - Utilizing Helium 10 for TikTok Trends
- 11:19 - Optimizing Listings for TikTok Shop
- 13:13 - Building Affiliate and Influencer Partnerships
- 23:24 - Optimizing Affiliate Engine For TikTok
- 26:47 - Maximizing TikTok Shop Growth With Influencers
- 31:52 - Optimizing Commission Rates for TikTok Shop
- 36:34 - Discounting Strategy for High-End Products
- 40:31 - Utilizing TikTok for Business Growth
