Peloton Rebranding: A Fitness Brand for All

Peloton is rebranding from a luxury bike company to a fitness brand for all and having their positioning be more inclusive of like less bike tread, but we're doing we're working out everywhere and anywhere. The colors are very gen Z and they're have abandoned the black and red color scheme. It's really powerful. I would say that all of the marketing work around this is really well done. And I think they've done a really good job of basically repositioning it from something that feels really high end, really luxury, very carry broad show sex in the citylike expensive penthouse thing.