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The Rise of the Female Consumer with Barbie, Taylor Swift, and Beyonce

Barron's Live

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The Economic Impacts of Women Consumers

The female consumer is being recognized as a Power in America and around the world, basically. In 1974, women had some, you know, various property rights of financial freedoms but it was technically legal for banks to refuse loans and credit to unmarried women. Women couldn't even get their own credit cards until around 1974 when discrimination based on sex was outlawed in the credit industry. So I think it's important to like take a step back and take a look at what's really happening right now.

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