SPI 393: Got Story Brand? An Interview with Donald Miller
The Smart Passive Income Online Business and Blogging Podcast
00:00
Seven Things to Do When Doing Market Research
Donna Brazile: People like characters who take action, who do bold things and have fun. She says you don't want to be the hero in a story because the hero is always weak. "The purpose of the guide is to help the hero win the day," she says.
Play episode from 23:47
Transcript
