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13min chapter
The AI Takeover and Why Creative Matters More Than Ever
Decoding AI for Marketing
Balancing Short-Term Performance with Long-Term Brand Building in Marketing
This chapter explores the challenges of measuring marketing performance, emphasizing the importance of pruning ineffective strategies. It discusses the influence of fast-paced data analytics on predicting brand relationships and emphasizes the need to tailor creative content based on specific marketing goals for optimal results.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode