Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path.

Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales.

Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil.

In this conversation you'll learn:

– why buy vs build – buying a company with little money down – growth levers to ramp up a DTC ecom business – growing through paid acquisition, influencers, whitelisting, seo + affiliates – creating a healthy channel mix + managing platform risk – benefits of in-house vs 3rd party logistics

Watch + Subscribe on YouTube: https://youtu.be/2DzHRUyI28Q

Timestamps:

0:00:00 - Snippet
0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps
0:04:07 - Highschool dropout, business philosophy + 10 figure exit
0:13:04 - Finding Direction
0:16:01 - Finding A Buying An Existing Problem
0:21:35 - Pet Industry
0:23:15 - Finding A Good Business To Buy
0:29:44 - 3PL vs In-House
0:40:02 - Growth Levers To Look Out For When Buying
0:49:23 - Smart Due Diligence
0:52:18 - What To Look For In Google Analytics
0:55:37 - Amazon vs Shopify Split
0:58:40 - Paid Acquisition, Apple Update + Platform Risk
1:07:20 - Budget Allocation + Testing Channels
1:10:17 - Working With Affiliates
1:13:19 - Working With Influencers
1:18:23 - When You Should Work With An Agency
1:21:27 - Whitelisting Strategy
1:24:05 - Partnering With Investors + Funding An Acquisition

Ramon's original thread: https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab

Nord VPN:

Grab NordVPN’s Cyber Month Deal. Go to nordvpn.com/clab or use code CLAB to get up to 73% off your NordVPN Plan + a bonus gift

#162 - Scott Taylor - Explaining "Value" to the Business

Monday Morning Data Chat

Introduction

The AI-powered Podcast Player