79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)
GTM Live
00:00
Marketing
lessonley moved their marketing team out of the office and put em in a remote location. They spent eight weeks rebing the website, six day weeks. At the same time, i was at the office, moving the s t r team under marketing. The most important reason you pull them under marketing is that he forces alignment between marketing and sales leadership.
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