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TechStuff Classic: The Circuit City Story Part 1

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The Importance of Customer Service

Every product had a listed price. That was the starting point. And then every product had a bottom line, lowest acceptable price a salesperson would be allowed to sell that item for. So your goal as a salesperson is to sell it as close to that ticket price as you possibly could. But customers can haggle, they can bargain. The salesperson would get a commission based upon how high above that lowest acceptable price they were able to make a sale. Samuel preferred to think of it as a step up approach. He felt that customer service was really important.

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