One of the things I'm seeing a lot now that influencers have popped up and they're like very, very popular on all the social channels is that sometimes it feels a little sleazy. So what do we do to kind of sidestep that feeling? You somebody called me a flinfluencer once. Well, that's a great name. Exactly right. It would actually be a disservice to not do that,. Which means it's that much more of a responsibility for you to make sure that these are the right products for them. Once you know that this is helpful for an audience, like, you're going to start talking about it in a way that's so genuine

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