RV E6 - Year End Planning, Brand Moves In This Economy, & The Alignment Trifecta | Tik Tok Live 18
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Is Your Marketing Team Misaligned?
When it comes to the metrics, then you got things that are misaligned. The marketing team is gold on MQAs on website conversion rate from visitor to trial but not directly correlated with sales outcomes. I'd be trying to figure out how do I unlock all the knowledge in advocacy and customer marketing from our customer success team that I can bring back to market. There's so many different ways to do that.
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