Vision, Purpose, Mission, All of That

i realize everything, where we we do here is driven by this fundamental belief that everybody has a story worth telling. Everything we do needs to be an expression of that idea. Ah, it's taken me a long time to come tothat real ation. But when you walk people through figuring this stuff, oute like vision, purpose, mission, all of that, what is involved in this? Because i think that often these are concepts that can be very nebulous, for sure.