In this episode, Mike Jackness interviews Michael Kaufman – the CEO of ProTuff Products. We talk about Kaufman's journey in the e-commerce industry, how he differentiates his products by offering an extended warranty and how lifetime warranties guarantees 5 star reviews.
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How Do You Use Lifetime Warranties To Guarantee 5 Star Reviews?
As a shopper on Amazon, you've probably bought something that have warranty cards as a part of the products' insert.
But most companies don't stand behind their warranty policy, or they just straight up have flimsy policies.
Having a lifetime warranty means that you'll have to approve every warranty that comes in, no matter what. However, the bright side to this is that this almost always guarantees a 5-star review since you will actually be standing behind your own warranty policy.
The Big Takeaways of Today's Episode
- Offering a lifetime warranty can help differentiate your products and build a solid review profile.
- Automating the warranty registration and claim process can save time and money, since you don't have to hire someone to approve warranties.
- Selling seasonal products can be challenging, but offering incentives for early registration and extending the product's use for other purposes can help mitigate the seasonality.
- Building a list through warranty registration is a TOS-compliant way to communicate with customers on Amazon.
- Choosing the right warranty duration and offering additional benefits can encourage customers to register and leave positive reviews.
Lifetime Warranties Episode Timestamps:
- 00:00 - Introduction and Small Talk
- 03:14 - ProTuff Products and the Pool Tools Niche
- 11:29 - Differentiating Products with a Lifetime Warranty
- 18:10 - Building a List through Lifetime Warranty Registration
- 21:03 - Incentivizing Lifetime Warranty Registration and Positive Reviews
- 26:57 - Streamlining Warranty Management
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Thanks for listening!
Until next time, happy selling!
