"I completely missed this whole American apparel thing. I didn't know anything about it," he says of his time in the military. Dove was a "singular genius", but as company got bigger and bigger, 'he lacked ability to delegate' He's fascinated by how Gap makes t-shirts for 40 cents then sells them for $40 or whatever.
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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.
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