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The Art & Science Of Youtube Ads with Justin Sardi

Buying Online Businesses Podcast

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The Importance of Remarketing and Increasing Average Order Value (AOV)

This chapter emphasizes the significance of having a strong remarketing system for ad spend ROI and the benefits of brands prioritizing long-term customer value. It explores the need for consistent rollouts of new offers and providing upfront value to accelerate sales. The chapter also discusses challenges in running ads for membership programs and highlights tools like Tube Shift and Video Ad Vault that aid in video ad targeting and analysis on YouTube.

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