Relevance Over Visual Brand Cohesion

In this episode, I share end-of-year advice for leading your team, building a cohesive brand, and staying ahead of what’s trending. We talk about whether your Instagram grid really matters, how to name your business, and what side hustles actually require to succeed. I also dive into accountability, dealing with difficult people, the realities of hating your job, and whether events or digital marketing matter more for brick-and-mortar businesses. If you want clearer leadership, stronger branding, and sharper execution, this episode is for you.