The Importance of Horizon Scanning

As a startup, you can look for weak signals and have your eyes open. Jeffrey Moore proposed the idea that between your very, very early adopters, your folks who are first to jump on technology and the next lot,. There's actually a really big gap. And often it's the second product that wins. But what I revealed to the audience was some very foresight driven people realized that we had built a product that was incredibly successful with this very early adopter group. So if we stayed with it, we'd die as well.