The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Navigating Marketing Dynamics

This chapter explores the complexities of balancing short-term and long-term marketing strategies within a large organization, drawing analogies to a theme park experience. It underscores the significance of structured planning and alignment between marketing and product development to facilitate impactful marketing moments. The discussion also highlights the importance of category design in ensuring that companies can differentiate themselves in a competitive landscape.

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