2min chapter

LEVELS – A Whole New Level cover image

#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

LEVELS – A Whole New Level

CHAPTER

I Think the Surround Sound of Legitimacy Is a Really Nice Phrase

Morrel: As a journalist, you're constantly looking for ideas. When enough of it bubbles up through that space that you feel like it's legitimateenough to confer the legitimacy of your traditional media publication upon it. Morrel: The other thing i didn't really appreciate until i got here is how useful it is even for internal company. And creating that type of excitement and loyal in being part of a team that believes in somethingas is a big part of that.

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