3min chapter

Modern Wisdom cover image

#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses

Modern Wisdom

CHAPTER

The Importance of Fairness in Shopping

Shopify and Uber are working on ways to make discounting more fair. There is a danger you have if people ever feel they have been manipulated too far, says John Rawls. "You've always got a bit of a balance of how much you should push some of these pricing tactics," he adds.

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