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Expert Insights: Cracking the Code of Effective Facebook Advertising with Andrea Vahl

The Art of Online Business

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The Importance of Tracking and Making Fewer Changes in Facebook Advertising

This chapter discusses the significance of tracking and allowing Facebook advertising campaigns to settle in without constantly making adjustments. It touches on the challenges and future changes in Facebook advertising, emphasizing the need to follow a systematic testing approach. The chapter also highlights the effectiveness of using Facebook and Instagram ads to grow an email list and have successful launches.

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