What Your Media Plan Should Look Like In 2021
The GaryVee Audio Experience
00:00
Navigating Media Evolution in a Post-Pandemic World
This chapter explores the transformation of media consumption and advertising strategies due to the COVID-19 pandemic. It highlights the shift towards OTT and podcasting, the importance of understanding audience behavior, and the need for brands to adapt to new communication norms. The discussion emphasizes creating meaningful content and authentic engagement while balancing profitability with social responsibility in the evolving media landscape.
Transcript
Play full episode
