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3min chapter
Febreze Scentstories: A fake CD player that smells
The Hustle Daily Show
The Innovative Yet Confounding Scent Experience
This chapter explores the innovative but ultimately misguided marketing strategy of Febreze Scentstories, a product intended to provide thematic scent experiences. It discusses the collaboration with Shania Twain and why the high price and complexity led to consumer confusion and failure in the market.
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