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4min chapter
Story 2: How to motivate people
Idea to Startup
The Context Matters, Not the Story
The two apartments next to each other were identical, but the context of their stories made a difference. The question is how can you make it easy for your customer or whoever it is I'm trying to get to make a decision? How can you predict the story they want to tell people and help them write it?
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode