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How I Built This with Guy Raz

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Building Your Pie Brand

In this chapter, Joanne shares her experience launching Eat Joe Pie, focusing on her seasonal offerings and the challenges of online marketing. The conversation highlights the critical role of branding, trademarking, and owning online real estate to enhance visibility and growth. Listeners gain insights into strategic naming, the importance of a personal brand, and leveraging social media for wider reach and customer engagement.

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